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From the archive / 2009

Doritos Cougar.

Less than a week. From idea to submission.

Burt Rutherford directing an actor on the Doritos Cougar commercial in 2009.
Directing Cougar / 2009

I made Cougar for Doritos’ Crash the Super Bowl contest in 2009. The whole spot went from the first idea to submission in less than a week.

I developed the concept, wrote it, produced it and cast it, then directed and shot it. After the shoot, I handled the edit, music selection and sound design.

Watch the spot on VimeoCougar / 00:30 — opens in a new tab